The Ford Birthsite Interpretive Center and its exhibits required a makeover after 30 years. Big Muddy Workshop developed a signage plan and new exhibits for the City of Omaha Department of Parks, Recreation & Public Property. Clarke Design refurbished the structure and fabricated the exhibits and displays.
The center is comprised of four bays, as viewed from outside the structure. The center focuses on stories of President Ford’s Omaha roots, his roles of athlete and politician/world leader, and his wife, First Lady Betty Ford.